The main advantage of Asirvia Go Broadcastersi s the proximity marketing software which allows the marketer to specify what notifications are sent to nearby mobile users. This makes it ideal for the real estate industry where the main mantra is “location, location and location”. Asirvia Go Broadcasters, which have a range of up to 300 feet, have brought proximity marketing to the real estate industry.
The concept of Asirvia Go Broadcasters is that they are proactive and initiate contact with the home buyer instead of requiring the buyer to perform an action first. The notification a user receives on his smartphone from a beacon instructs him to click the notification to see the listing. The realtor has complete control of what content is displayed by the beacon through a back-end system. One click on the notification opens a listing information page complete with the agent contact details and a "Contact Now" button.
Benefits of Proximity Marketing for Real Estate
Notify Potential Clients When They Drive Past
Proximity marketing finds clients instead of asking them to find you. Place a Asirvia Go Broadcasters in the house or within 300' of the road and trigger notifications directly to potential clients who have Bluetooth equipped phones. They can open the notification and find out more or schedule a tour directly from the information page. It’s a spontaneous rather than premeditated interaction and Android users don't even need an app to receive notifications, it's built into the operating system.
Give Your Clients Property Information Where they Want It, On Their Phones
No more remembering to print out property information sheets and asking clients to shuffle through the papers throughout home tours. Deliver home details in vivid color directly to their devices while they're in the home.
How It Works Upon arriving at a property, a notification will be sent to the client's lock screen. When they open the screen, they arrive at a custom page for the house they are viewing. The information is pulled directly from the MLS including photos, property data and virtual tour.
Enhance Your Open House Event
Visitors receive notifications as they arrive creating a more personalized open house experience. Not only does this keep visitors informed, it shows that agents are technologically savvy and promotes brand awareness for the Realtor and their agency.
Asirvia Go Broadcasters can even be placed in open houses to show prospective home buyers the property’s features. Notifications can be setup in such a way that they are sent out only when the client is in a particular room or next to a particular piece of furniture. The home buyers receive messages as they move throughout the property featuring the rooms they are in.
Asirvia Go Broadcasters technology is an excellent way to show large houses and helps out when the broker has multiple visitors touring a property moving around the house in different locations.
A Lesson from Retail Proximity marketing uses point-of-sale offers to generate a monster response rate. An IBM study found that up to 72% of customers will act on an offer if they are within sight of the point of purchase. That’s a staggeringly high response rate, but it makes sense if you think about it. People who come into a store voluntarily likely have purchasing a product in mind, and if you give them a money-saving offer for something they’re already inclined to do, they have every reason to act on it. While the sales rate for homes isn't going to be as high as retail sales, Asirvia Go Broadcasters significantly increase the chances of acquiring a client, clients that are already looking at houses. The majority of buyers use the first agent they contact. Asirvia Go Broadcasters initiate that contact and make agents look more professional and appealing.